Design for a
better society

The future comes faster than we expect, and rapid change demands intelligent and original thinking. Organisations have to adapt, innovate and renew their services to respond to the multiple challenges of today and tomorrow’s world.


Good design leaves no one behind

To create a sustainable, equal and healthy future, society needs technology that helps not hinders, includes not divides. We believe in the power of good design: the kind that helps us see around corners and builds empathy with the people we serve. Good design enables collaboration across everyone with a stake in the outcome. Good design leaves no one behind.

Our Services

Make change together

At Big Motive, we collaborate with global brands, local governments, tech startups and non-profits. We design future-ready digital services in step with the needs of people and the planet because firstly, that’s the right thing to do and secondly, it’s good for business.


DPENDR – Life Event Design

The Department of Public Expenditure NDP Delivery and Reform (DPENDR) is uniting Irish government departments to develop citizen-centred services using a 'Life Events' approach. Commissioned to support this vision, we undertook the 'birth' life event and used service design methods to develop a better understanding of how parents' currently engage with public services in Ireland.


The big motive team conducting a workshop around children's rights and privacy

Responsible design for children’s services

Supporting design and technology teams to protect children’s privacy


Image of mobile screens showing the afloat interface

A connected health experience for people living with Asthma and COPD

A connected health experience for people living with Asthma and COPD


Cumulus UI

Delivering optimal brain health data quality through human-centred design

The Cumulus platform provides data and insight to clinical trials that improve the delivery of new therapies to patients. We delivered a comprehensive review of the patient and researcher user experience and developed a new design system which implements the new brand identity. This enabled a major pilot study and laid foundations for a consistent user experience across future releases and studies.


resilico app

Helping communities become resilient to flooding

Resilico is a suite of digital products aimed to help people and organisations become more prepared for flooding. This project resulted in a user-friendly 'flood compliance' service that helps UK property and business owners learn about flood risks and gives accurate data to insurers, lenders, and government agencies.


Our Place in Space

Our Place In Space

An AR journey through the solar system, exploring what it means to live on earth


Co-designing health services to inform and protect citizens

Co-designing a citizen-centred solution to help ease the pressure on our health service and provide the Northern Irish public with the most accurate and personalised information relating to COVID-19.


Designing an award-winning contact-tracing service to fight the pandemic

A citizen-centred approach to designing Northern Ireland's digital contact tracing app. The world's first working cross border solution and first contact tracing app for usage by 11 - 17 year olds.


News and reflections from the frontlines of society-centred design.

Our clients