Information Commissioner’s Office
Protecting children’s privacy online
Protecting children’s privacy online
Protecting children’s privacy online
Our Focus
Design Research
Design Research
UX Design
UX Design
Service Design
Service Design
Content Strategy
Content Strategy
From policy to practice
The UK’s Information Commissioner’s Office (ICO) introduced the Children’s Code to safeguard young people’s data across digital platforms. But for this regulation to succeed, it needed to provide more than guidance. It needed clear tools that digital product teams could understand, adopt, and embed into real-world design processes.
Designing digital services through a child’s eyes
Big Motive led an immersive research process, examining how children interact with online games, learning apps, and social platforms. We worked with product designers, privacy experts, and policymakers to uncover where ethical design often breaks down. From that, we built a shared language for navigating the complex trade-offs between engagement and protection.
Co-creating privacy-by-design tools that work
The result was a practical, co-designed toolkit: the Design Guidance Service. Delivered via Miro and supported by explainer videos and checklists, it includes age-based design mindsets, privacy design prompts, and user journey maps that pinpoint key data risk moments. These tools make privacy by design not only achievable, but scalable.
Driving a cultural shift in children’s digital services
Now adopted across the UK, the Children’s Code toolkit is helping teams design safer, more inclusive digital experiences for young users. By translating policy into everyday design practices, Big Motive enabled the ICO to set a new global benchmark, one that’s influencing how governments, technology companies, and digital designers worldwide think about children’s rights online.
From policy to practice
The UK’s Information Commissioner’s Office (ICO) introduced the Children’s Code to safeguard young people’s data across digital platforms. But for this regulation to succeed, it needed to provide more than guidance. It needed clear tools that digital product teams could understand, adopt, and embed into real-world design processes.
Designing digital services through a child’s eyes
Big Motive led an immersive research process, examining how children interact with online games, learning apps, and social platforms. We worked with product designers, privacy experts, and policymakers to uncover where ethical design often breaks down. From that, we built a shared language for navigating the complex trade-offs between engagement and protection.
Co-creating privacy-by-design tools that work
The result was a practical, co-designed toolkit: the Design Guidance Service. Delivered via Miro and supported by explainer videos and checklists, it includes age-based design mindsets, privacy design prompts, and user journey maps that pinpoint key data risk moments. These tools make privacy by design not only achievable, but scalable.
Driving a cultural shift in children’s digital services
Now adopted across the UK, the Children’s Code toolkit is helping teams design safer, more inclusive digital experiences for young users. By translating policy into everyday design practices, Big Motive enabled the ICO to set a new global benchmark, one that’s influencing how governments, technology companies, and digital designers worldwide think about children’s rights online.
From policy to practice
The UK’s Information Commissioner’s Office (ICO) introduced the Children’s Code to safeguard young people’s data across digital platforms. But for this regulation to succeed, it needed to provide more than guidance. It needed clear tools that digital product teams could understand, adopt, and embed into real-world design processes.
Designing digital services through a child’s eyes
Big Motive led an immersive research process, examining how children interact with online games, learning apps, and social platforms. We worked with product designers, privacy experts, and policymakers to uncover where ethical design often breaks down. From that, we built a shared language for navigating the complex trade-offs between engagement and protection.
Co-creating privacy-by-design tools that work
The result was a practical, co-designed toolkit: the Design Guidance Service. Delivered via Miro and supported by explainer videos and checklists, it includes age-based design mindsets, privacy design prompts, and user journey maps that pinpoint key data risk moments. These tools make privacy by design not only achievable, but scalable.
Driving a cultural shift in children’s digital services
Now adopted across the UK, the Children’s Code toolkit is helping teams design safer, more inclusive digital experiences for young users. By translating policy into everyday design practices, Big Motive enabled the ICO to set a new global benchmark, one that’s influencing how governments, technology companies, and digital designers worldwide think about children’s rights online.
