Design thinking in every component, we teamed up with Hans-Henrik Enoksen to launch a new company. Every stage of this process was validated with low-risk prototyping and testing exercises with real customers.
This ambition and a long-held appreciation for the craft of watchmaking was the driving force behind this new company. Enoksen began with a mission to match the very finest workmanship with great design and bring a new range of watches to market without the usual ‘brand tax’.
Enoksen and Big Motive set out on this adventure together to create watches that celebrate beauty in utility.
The name Enoksen originates from the company founder Hans-Henrik Enoksen. Ever since he got his first dress watch, an Omega Seamaster, passed on from his father, he developed a lifelong passion for watches. For Hans, nothing is more important than the combination of craftsmanship and design.
This appreciation of design goes beyond the surface – it extends to more than just the watch face or website. Led by human-centred design principles, we clearly defined our customer, building a vivid picture of their needs and interests. Informed by this we explored and tested ideas for the brand name, visual identity, photography, packaging and e-commerce experience, centred around the people that may become our customers. Every stage of the process was validated with low-risk prototyping and testing exercises, and in June 2018, Enoksen launched the first production run of (now highly collectable) Deep Dive E01/A watches.
After only six months Enoksen has already caught international attention and is now represented by both Bernard Fouqet and Mikael Pernfors. With design as a shared, core value our partnership with Enoksen continues to be an exciting and inspiring journey.