Service Design Foundations

Provides you and your team with practical methods to get started with service design and help strengthen relationships with customers across all interactions, digital and beyond.

What you will learn
  • Empathy Mapping
  • Customer Journey Mapping
  • Stakeholder Mapping
  • Blueprinting
Big Motive Training - Service Design Overview Image

Services are everywhere. Chances are, you are involved in delivering a service to customers, whether it’s in retail, banking, transportation, health, education etc. The experience your customer has with your organisation comes down to how you orchestrate the moments of interaction with your service. To stay relevant in this rapidly changing world, you’ll need to have a clear view on the service you’re delivering, a deep understanding of who your customers are, and how you can provide a truly unrivalled experience.

Who this is for

Anyone curious about service design or someone that has already begun their journey but wants to get a wider perspective on the tools and techniques.

What you’ll learn

Introducing Service Design Foundations – a unique high energy course that will explore service design as a human-centred problem-solving process. The course will introduce the skills required to lead innovation in your organisation. Throughout the day, you’ll be exposed to a blend of short lectures and hands-on collaborative project work, learning to apply a series of methods and tools that will include:

What you’ll know when you’re done

Bio on teachers

Rebecca Walsh

Rebecca has a background in Aeronautical Engineering with nearly 10 years’ experience in innovation, design thinking and service design. Rebecca has worked as an innovation advisor to Bombardier Aerospace, Equiniti, the Public Sector Innovation Lab and Health & Social Care NI. Rebecca currently works as service design lead at Big Motive and also works as a STEM ambassador and is a voluntary member of Code4Good NI.

Ryan McCollum

As a partner at Big Motive, Ryan focuses on delivering and enabling innovation by exploiting the intersection of business, technology and experience, all underpinned by design. Ryan has a first class honours degree in Computing Science, and by bridging a strong engineering background with in-depth product and design thinking, Ryan played a pivotal role shaping multiple digital products and platforms within various companies, including global brands such as Visa and PwC. Before joining Big Motive’s leadership team, Ryan was Product Lead at PwC Digital where he pioneered the use of design thinking to help clients of all sizes across various industries to develop innovative solutions that deliver measurable value. Ryan introduced innovation methodologies such as lean start-up and human-centred design to the global PwC network as well as clients ranging in size from early-stage start-ups to blue-chip brands like Unilever, Societe Generale and Asda.

Dates & Locations

1 Day
Belfast, Northern Ireland
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Applied Innovation through Human-Centred Design
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